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Saving Seeds, Securing the Future, with Madeline McKeever
Episode Highlights:
Madeline McKeever is on a mission to protect biodiversity and secure our food future—one seed at a time. A former dairy farmer in West Cork, Madeline started Brown Envelope Seeds after realising just how vulnerable Ireland is to global seed supply chains and shocks.
Today, she’s a leading voice for seed saving in Ireland promoting local seeds that grow well in Irish conditions. Her work helps growers of all kinds—from back gardens to small farms—understand how saving seeds is not only possible but also vital.
Episode Highlights:
In this episode of Food Matters, Madeline talks to Mick Kelly of GIY about the beginnings of her seed company, how to start saving your own seeds, and why greater seed diversity could be key to a more secure, flavourful, and sustainable food system.
Our food system is broken and at GIY we believe that nurturing a real connection to where our food comes from is the key to fixing it.
We're on a mission to inspire a global movement of food growers, one GIYer at a time.
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GIY is a social enterprise consisting of two companies: GIY Ireland CLG (Company No 477525) and GIY Ireland Activities Ltd (Company No 490550), both registered at GROW HQ, Farronshoneen, Dunmore Road, Waterford, Ireland and have the following directors: Eamonn Clarke, Carol Montgomery, Aoibheann O'Brien, Elias Darwish, Marie Oldham, Laura Smith© GIY Ireland Ltd 2025