Meet the Team

Elma is an insightful and commercially minded senior finance professional with over 20 years’ experience working across many sectors (tourism, FMCG, pharmaceutical, manufacturing and financial services). She graduated from UCD with a Commerce degree and a Higher Diploma in Education followed by the Charted Institute of Management Accountants (CIMA).
As Director of Finance, Elma leads GIY’s financial agenda working alongside the CEO as part of the Leadership team. While safeguarding the integrity of the accounts Elma provides financial & commercial leadership in the delivery of GIY’s strategic goals.
Elma returned home from Dublin to her native Waterford to raise her two children, to be close to family and to be ten minutes away from everything.
“It is a privilege to be part of such a progressive & inspirational social enterprise”
Our food system is broken and at GIY we believe that nurturing a real connection to where our food comes from is the key to fixing it.
We're on a mission to inspire a global movement of food growers, one GIYer at a time.
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GIY is a social enterprise consisting of two companies: GIY Ireland CLG (Company No 477525) and GIY Ireland Activities Ltd (Company No 490550), both registered at GROW HQ, Farronshoneen, Dunmore Road, Waterford, Ireland and have the following directors: Eamonn Clarke, Carol Montgomery, Aoibheann O'Brien, Tom Popple (UK), Elias Darwish, Marie Oldham, Nevan Redmond, Laura Smith© GIY Ireland Ltd 2025