Meet the Team

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Jennifer has extensive experience in marketing, communications and customer experience having worked for many leading London and Dublin marketing agencies over the years, helping diverse brands best understand customer needs & behaviours and then design ways to communicate with them in the most relevant and engaging way.
Becoming more and more aware of the challenges facing the planet, Jennifer made a conscious decision to focus more on utilising her skills in communication and human behaviours to drive change for the better, playing an active part in the planet’s journey towards a more sustainable relationship with food and nature, which led her to working at GIY.
“I’ve been a fan of GIY for such a long time. I really believe in its goals, approach and ambition. I’m delighted to be part of such an inspiring and exciting organisation, playing a part in supporting people around the world in their own journey to growing food.”
Our food system is broken and at GIY we believe that nurturing a real connection to where our food comes from is the key to fixing it.
We're on a mission to inspire a global movement of food growers, one GIYer at a time.
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GIY is a social enterprise consisting of two companies: GIY Ireland CLG (Company No 477525) and GIY Ireland Activities Ltd (Company No 490550), both registered at GROW HQ, Farronshoneen, Dunmore Road, Waterford, Ireland and have the following directors: Eamonn Clarke, Carol Montgomery, Aoibheann O'Brien, Tom Popple (UK), Elias Darwish, Marie Oldham, Nevan Redmond, Laura Smith© GIY Ireland Ltd 2025