“Take a bite and I’m positive you will be shouting out how scrumdiddlyumptious this wonderveg is.” Roald Dahl, The BFG

Nell comes to the GIY patch from a background that sprouted from a multi-national travel company to an Irish tech start up, from digital marketing consultancy to a national charity. She has held roles across a diverse, broad and always interesting range of brands and industries spanning global corporate partnerships & relationships, digital marketing & analytics, commercial & strategic planning, fundraising, philanthropy and partnerships.

A BA in English & History, MSc in Advertising and MSc in Sustainable Development (and a toe-dip in documentary making) were but leaves of the learning journey that brought her to GIY, where only now she fully realises the insight and wisdom of The BFG*. Nell is excited about the power of food as a defining issue of the 21st Century, not to mention its glorious taste sensations.

*snozzcumbers aside