About the Campaign

All about the 2018 Campaign

This year 43,000 children in Ireland and 116,000 children in the UK will learn how to grow their vegetables as part of the innocent big grow initiative with our partners innocent drinks. The idea behind big grow is to encourage an awareness of where food comes from and show children just how to grow some of their own food. Teachers can register now at https://innocentbiggrow.com

We worked closely with teachers and educational specialists to develop a series of detailed lesson plans that provided credible and engaging content for teachers to use in the classroom.

GIY founder Michael Kelly said: “It’s a fact that food growers have a better understanding of nutrition and eat more fruit and veg. Over the years we have repeatedly seen how even the simplest food-growing experience can make children passionate about what they eat, and help them develop a greater understanding and ‘food empathy’. innocent and GIY have created the big grow to encourage school kids to get outside, stick their hands in some mud and learn about the benefits of healthy eating. We want everyone to have those all-important memories of growing their own.”

To date, since its inception in 2009, the GIY and innocent drinks campaign has facilitated hundreds of thousands of children in growing their own food through the supply of seeds, grow pots, compost and expert growing advice and tips. The children not only learn the science of growing, they also experience the joy of growing and eating their own food. GIY calls this “Food Empathy” a deeper connection with food, which is proven to lead to a healthier life long-term. This campaign has been so impactful that GIY and innocent are also rolling the project out across a quarter of all primary schools in the UK.